This is when you write an article and another website publishes it to their readers. Almost always there’s an author bio box with a link back to your site.
At a minimum your company or product name should be mentioned, and usually with a link to the relevant page of your site.
Guest blogging is another way to build traffic and build your creditability as an expert in your field.
A Note About Guest Blogging in 2015...
Google has started to frown on guest blogging just for the sake of building backlinks to boost your SEO score.
Therefore, use it wisely with actual blogs related to your field or those that share your audience. Try to use it to get in front of quality readers, not just as a backlink and it should be fine with Google.
When you write original content, such as a blog post or article, there are places so share it online to help you gain backlinks and exposure.
It’s also a good idea to find sites related to your line of work where you can get exposure to your best audience.
Article Sharing Sites (a partial list):
- Content Gems
- SlideShare.net - A great place to share PowerPoint presentations and PDFs
- Vimeo and YouTube - Good for sharing video content
Posting articles in sites like these should be done in addition to using your own Social Media site to share your content, as discussed above.
Enticements - like free tools, white papers, podcast/MP3 files Contact method - email form or phone number Call to action Follow up
A “Lead” might mean filling out a form, calling an 800 number, downloading a document or booking an appointment online.
Website visitors alone are rarely a lead because just having someone visit your site doesn’t move the sale forward
Your Leads Might Be Sales
Some businesses won’t have leads . They might just have sales. Amazon for example doesn’t require a lot of customer interaction. People either order or they don’t. This is a nice simple model for less expensive items which tend to have shorter sales cycles.
How to Get Leads
Usually people need to be prompted to complete information by a, “What’s in it for me?” type giveaway. Basically you need to offer something of value before people will turn over their information like email address or phone number.
The Four Elements to Lead Capture
- Giveaway – free informational paper, consultation, comparison tool (think loans or insurance)
- Call to action – “Sign Up Now”, etc.
- Contact source – a form, phone number
- Follow up ability – email responder, customer service process
Facebook Sign-Up Page Example
Here is an example of how Facebook had a simple sign up page to get people to join: