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Los Angeles, CA 90045

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Right Hand Planning is a professional marketing agency that develops marketing strategies that help brands build traffic, leads and sales.


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Filtering by Tag: Press Release

Ideas Checklist for Press Release Topics

Pete Semple

Press Release Topic Ideas List

Would you like to write and issue a press release but aren't sure what to write about that's newsworthy? Use this checklist below to find good press release topics that are probably already taking place in your company today.

Components of A Proper Press Release

Also included are some of the other basic components that make a good press release such as quotes, statics and background information.

The News Style of Writing A News Release

For serious business news targeting mainstream news outlets and audiences be sure to write in a dry, news-like tone and structure your information using the inverted pyramid style of standard journalistic writing which is to put the following information in the first few sentences or paragraphs: Who, What, Where, When, How and Why. Less important details should follow which allows the material to be edited quickly from the bottom up.

Writing a Magazine or Lifestyle Press Release

For less formal topics and publications it's ok to start your press release by painting a visual picture of a person, place or activity taking place. Or to start the story with a tale from the past. Creativity can get you picked up by article editors, but be sure not to go too far afield or wait too long to get to the meat of your story which should be a timely event in your company.

Press Release Ideas List

  1. Newsworthy Event: Consider whether any of these events apply to your company if so how they can be made newsworthy:
  • Starting a new business
  • Introducing a new product
  • Celebrating an anniversary
  • Announcing a restructuring of the company
  • Offering an article series for publishing
  • Opening up branch or satellite offices
  • Receiving an award
  • Participating in a philanthropic event
  • Introducing a unique strategy/approach
  • Announcing a partnership
  • Changing the company or product name
  • Earning recognition of the company, product or executives by a publication
  • Issuing a statement of position regarding a local, regional or national issue
  • Announcing a public appearance on television, radio or in person
  • Launching a website
  • Announcing free information available
  • Announcing that you have reached a major milestone
  • Obtaining a new, significant customer
  • Expanding or renovating the business
  • Establishing a unique vendor agreement
  • Meeting some kind of unusual challenge or rising above adversity
  • Restructuring your business or its business model
  • Setting up a customer advisory group
  • Announcing the results of research or surveys conducted
  • Announcing that an individual in your business has been named to serve in a leadership position in a community, professional or charitable organization
  • Sponsoring a workshop or seminar
  • Making public statements on future business trends or conditions
  • Forming a new strategic partnership or alliance
  1. Quotes: If possible provide a quote or quotes from key people of your company.
  1. Statistics: Provide any statistics, facts or figures if possible.
  1. Background of Company: Please provide company information such as when founded (how long in businesses), awards and recognition, story of founding or summary of changes or important past events, etc.

5.    What are your unique selling points (what sets you apart from your competitors)?