Last week we made a small business website in SquareSpace 6 for Sara a manicurist who works in a nail salon in southern Florida.
Website and Marketing Package Prices
- Five-page site: Home, About, Services, Photos, Contact. Cost: $375 + domain, photos, $96 1-yr SquareSpace service
- Comprehensive Marketing Package $149 (more on that below)
SquareSpace and SEO Optimiztion
SquareSpace gives you a free yourdomain.squarespace.com domain but for marketing and SEO purposes, we went with a domain from NameCheap and set that as the canonical (preferred) domain with Google.
SquareSpace automatically generates a Sitemap which we added to Google WebMaster Tools and viola! the site was complete and the next day all pages were indexed in Google search results.
Local Marketing Campaign
Our client selected the Comprehensive Local Marketing package to help her site appear in the local business listing listings in her area. This package uploads all the data about her business, including her phone number, address and website, into several databases that serve hundreds of website and smartphone directories.
Here's a partial list of local marketing campaign sites in the Comprehensive Package:
|InfoGroup||InfoGroup's point of interest (POI) data is used by the top 5 internet search engines, 90% of in-car navigation systems in North America, mobile navigation, GPS, and internet yellow pages.|
|Acxiom||Acxiom's InfoBase data powers internet yellow pages and local search applications. Companies like Google, Superpages.com, Local.com and Yellowbook look to Acxiom as a primary source for listing information.|
|Dun & Bradstreet||D&B is the world's leading source of commercial information and insight on businesses. D&B's global commercial database provides quality business information that customers rely on to make critical business decisions.|
|Compass||Compass offers comprehensive and accurate information on U.S. businesses to websites like LinkedIn and Facebook, mobile companies like Nokia, and credit bureaus like Equifax and Experian.|
|Factual||Factual provides access to definitive, global data to power web and mobile apps. Thousands of mobile apps and websites use Factual's data, including Booyah, Foursquare, and Trulia.|
|nSphere||nSphere powers local search on over 500 niche vertical directories like Car and Driver, Computer User, Dogster, EZTrader, Fathers.com, Golf Week, JD Power, Kiplinger, Outdoor.com, and many more.|
Important Local Directory Listings
After a few weeks, her site was showing in these important local directory listings.
SquareSpace and WordPress
Sara had in mind a site she liked that was made with SquareSpace and while we usually use Wordpress, we dug into SquareSpace and made her a nice site.
SquareSpace Updates Automatically
SquareSpace is a very easy site building service to work in. It takes some getting used to when used to working in WordPress, but here's one thing I like about it - there are no updates. SquareSpace keeps the backend running so there are no Plugin or WordPress updates every time you login!
SquareSpace Not Free, But It Is Cheap
It's not free, but neither is WordPress.org because you still have to buy hosting. The lowest tier service which was fine for our client Sara is $96 a year. At $8 a month, a bargain.
SquareSpace Or Wordpress?
WordPress has MANY plugins that markters and webmasters have come to rely on. Also WordPress has many more theme options than SquareSpace, so we're not going to abandon WordPress overnight.
However, SquareSpace is easy to use and makes good-looking website with SEO e-commerce and code-ediitng factors built in so it's definitely a worthwhile tool for some jobs.