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Los Angeles, CA 90045

(424) 237-8155

Right Hand Planning is a professional marketing agency that develops marketing strategies that help brands build traffic, leads and sales.


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Five Traits of Kick Ass Marketing

Pete Semple

Studying small business marketing online gives you a head full of knowledge, but sometimes your head gets crowded with too much stuff. In the age of information overload it's often useful to list things out as a few key points. So today we've put together a list of five marketing principles as a checklist as you ponder strategies.

  1. Be Purple Cow unique. And be sure others know about your Purple-Cow-ness
  2. Look for opportunities to network and share. Remember, "Marketing Abhors a Vacuum". I think Steven Hawking said that.
  3. Build a customer list continuously.
  4. Experiment, but test so you know what works.
  5. Keep It Simple - especially if you're a small business. The devil is in the details. Don't bite off more than you can chew. Don't use cliches in your writing, etc.