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Right Hand Planning is a professional marketing agency that develops marketing strategies that help brands build traffic, leads and sales.


Marketing news and insights from Right Hand Planning.

Content Marketing Isn't Surgery or a Shotgun Approach, It's Consumer-Based

Pete Semple

Cesar Milan Site Content Marketing
Cesar Milan Site Content Marketing

This is a great article from, "How Dog Whisperer Cesar Millan Learned New Tricks for His Website" about how a content marketing approach to site traffic and sales can be used to deliver the right content to the right user at the right time. We don't know anything about the Searchlight product mentioned in the article, but the overall approach to content marketing they talk about is one we also believe in.

“You can’t reach everybody with paid ads. You need to find ways to get into the target customer’s buying process earlier and to engage them across different channels with great content at key stages of the buyer’s journey.”