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Filtering by Category: Link Buiding

Two Easy Steps To Further Distribute Your Content Via RSS Syndication

Pete Semple

UPDATE 1-11-2014

The bulk URL-to-RSS site RSS Holder (http://rssholder.com) is no longer available. However, there are many ways to ping your URLs which is still a helpful way to get your backlinks indexed.

There are also paid link indexing services which will slowly index your links and show you when they were crawled by Google.

Maximize Your Existing Content and Links

You've probably spent a lot of time and money creating quality content for your site and distributing it to web 2.0 sites, article directories and other locations.Bulk Ping Mass RSS Submission Site logo

There's no reason your content has to sit there waiting to be found! There are two simple steps that distribute your content all over the web via RSS.

RSS Distribution Spreads Your Content Further

Submitting your content to RSS distribution sites make your content more widely available on RSS feed distribution sites and creates additional backlinks visible to visitors and search engines.

Submitting each link by hand to dozens of RSS distribution directories would be way too time consuming, but here we'll show you two sites that make it easy to consolidate all your content links and mass distribute them to dozens of RSS directories resulting in even more backlinks to attract search engines and traffic.

For Example

  1. Take existing RSS feed links and mass distribute them though one site
  2. Gather a collection of links, turn them into a single RSS feed, and mass distribute them on one site.

Mass Distribute Existing RSS Feeds:

  • Your Blog's RSS Feed --> Submit Once to Dozens of RSS Directories
  • Your Website's XML Sitemap Feed --> Submit Once to Dozens of RSS Directories
  • Web 2.0 sites (Squidoo, Tumblr, HubPages, etc.) and article directories (EzineArticles, GoArticles, etc.) RSS feeds --> Submit Once to Dozens of RSS Directories

Create An RSS Feed From Any List of Links:

  • List of Miscellaneous Backlinks --> Create A Single RSS Feed -->  Submit Once to Dozens of RSS Directories
  • Take A List of Any Backlinks, Article, PDF, PPT, Video or Bookmark URL submission list --> Create A Single RSS Feed -->  Submit Once to Dozens of RSS Directories

Here we'll tell you how to easily gather and consolidate all your content and submit mass submit them to dozens RSS distribution sites.

Easily Share Your Quality Content

We always recommend creating and sharing quality content online instead of using backlink trickery to increase your rankings and traffic.

But there is nothing tricky or "black hat" about further distributing your content via RSS feeds and directories. Here's what Google says about RSS in general on their own RSS feed site Google Feedburner:

 

Publisher Bottom Line: Feeds permit instant distribution of content and the ability to make it "subscribable."

A Quick "What Is RSS?"rss-icon-small

You probably already know what RSS is, but just to be clear as we move forward: RSS is the way to distribute a site's content. It's accessible via a specific URL or by clicking the familiar orange RSS button at right.

WordPress blogs have an RSS feed  (http://archive1.righthandplanning.com/feed) and cnn.com has many RSS feeds organized by topic (http://www.cnn.com/services/rss/).

Two Reasons To Use RSS Submission Sites To Promote Your Content

  •  You want to submit all the pages from your website or blog to RSS collection and distribution sites to make them available to people and sites looking for RSS feeds
  • You've submitted your content elsewhere such as articles, video, PDF or Infographs and to other sharing sites such as Squidoo, HubPages, etc. and you want to convert the resulting links to RSS feed links in order to increase the visibility to search engines and visitors

How To Get A List Of All The Links From Your Website or Blog

  • If you are using WordPress, the RSS feed for your blog posts (only, not pages) is found at yoursite.com/feed. This is the RSS feed for your blog posts only, it will not include your site's Pages.
  • To get a list of all Posts and Pages from your WordPress site you have to have an XML sitemap creator plugin installed. Then the link to all your Pages and Posts will be yoursite.com/sitemap.xml. This will also work with any other type of site that uses an XML sitemap.
  • You'll only need to submit one of the above URLs - choose the the .xml link to submit all your site's pages and blog posts, or use the yoursite.com/feed URL to submit only your blog posts.
  • Web 2.0 sites such as Squidoo, HubPages and Tumblr also have RSS feeds containing lists of your submitted content as do content sharing sites such as EzineArticles. See their instructions for how to find the RSS feed for your content (be sure to find the RSS for your account specifically and not the RSS for the main site).

To Remove Irrelevant Pages Before RSS Distribution

When you look at links in the yoursite.com/sitemap.xml options you'll see that it contains all the links on your site including pages such as About Us, Privacy Policy, Terms & Conditions, etc.

If you don't want to include these pages in the RSS feed you'll be mass distributing then highlight all the links, paste them into a spreadsheet and delete the irrelevant links. Then copy the remaining links and paste them into the RSS Holder site shown below to create one link to submit to the Bulk Ping RSS Submit page (not the BulkPing site!) discussed below.

Also Mass Distribute All Your Content Distribution Links Via RSS

In addition to submitting the RSS feeds of your website, blog and specific  content sharing sites  you can s  and submitting them to RSS directories, you'll probably also want to do the same with your content distribution.

Although there are site where you can convert one link at a time to an RSS style URL, this would be very time consuming to do a list of 30 article directory links where your content was just submitted, for example.

Instead to turn your multiple URLs Into a single RSS link you can use the site RSS Holder http://rssholder.com/ to create one XML link out of many separate URLs.

This site couldn't be any easier to use as you can see from the screenshot of the RSS Holder interface below. Once you're given the XML address of all the links, simply post it into the Bulk Ping Free RSS Submit Online tool mentioned below.

RSS Holder Creates one RSS Feed from Many URLs

Distribute Your RSS Feed To Dozens of Distribution Directories

Bulk Ping Mass RSS Submission Site logoThe simple way to make all your links and content more widely available to readers and search engines is to simply enter the feed URLs from above to Bulk Ping's Free RSS submit form.

Bulk Ping Free RSS Submit Online http://www.bulkping.com/free-rss-submit-online/index.php - Easily submit your site or a list of RSS links or URLs to multiple RSS directories.

[important]Note: The URL above is different from the main Bulkping.com URL - the difference is that the bulkping.com will only "ping" your sites, which means it will try to call the search engine spiders over to index them. However, to submit your RSS feeds you will want to be to use the RSS submission form here, http://www.bulkping.com/free-rss-submit-online/index.php.[/important]

Here is a list of the RSS Directories Bulk Ping will submit your site to automatically:

Get Many More Backlinks and Visitors

These simple steps are worth doing because they will spread your content to sites, people and search engines far and wide and result in dozens if not hundreds of extra backlinks and visitors.

That's all there is to it! If you liked this post, please share with the social buttons on the site.

Have Tips Your Own Tips to Share? Please put them in the comments below!

Get Links And Traffic Fast With RSS And Web 2.0

Pete Semple

Squidoo logoCreating content shows the world how smart and cool and knowledgeable you are about your line of work, but creating and sharing content is a lot of work. Use these tips to spread your content more quickly and easily. This lets you get more exposure and get links and traffic fast for the marketing material you've created. Which means you can get back to work on your business.

A Quick Aside - The tips we offer all over this site are intended to do more than how to build a million spammy backlinks to trick Google into ranking you higher. Instead, our approach to backlink building is to Keep It Simple (so it actually gets done), Maximize Your Efforts so that the links and information you're sharing (content) serve the dual purpose of bringing people and backlinks to your site, and to Make Ethical and Worthwhile Contributions that enhance your brand's reputation by offering value to the people who come across them who then hopefully become your customers.

How To Use RSS To Post Content To Your 2.0 Sites

Affiliorama marketing site logoThe first resource is this page on Affiliorama detailing how to use RSS streams to feed content and links into your other 2.0 sites. This is an excellent, step-by-step tutorial on how to cross link a few sites to quickly share your content.

Affiliorama is a site geared toward affiliate marketers but there is a TON of information that small business marketers can learn from hanging out in the affiliate marketing forums.

If all this web 2.0/RSS talk is gobbledeguk to you right now, think of it this way - you have a blog, then you find Squidoo and HubPages (two of many "web 2.0" sites) and you realize they're like having two more blogs but instead of existing alone in the depths of cyberspace they're in a mall (it's a blog mall, work with me here!) where there are already a lot of people walking around checking things out.

Obviously this blog mall idea presents exciting opportunities, but who wants to have to update three or more blogs?!

That's where RSS comes in. RSS was talked about a lot a few years ago and people still use it to read selected feeds in iGoogle.

But for this use, instead of reading an RSS feed you're going to be provider of the RSS feed and use it to cross-post content to your new accounts at these web 2.0 sites where readers (and search engines) will see your content with call to action and backlinks to your site.

Send Your Ustreatm.tv Updates To Facebook And Twitter

What is Ustream.tv? It's another very cool web 2.0 site that allows you to share video and all sorts of content. Create a profile (tie it to your Facebook to Keep It Simple) then link with your Facebook and Twitter accounts when it prompts you to during the sign up process. OK, technically this isn't an RSS tie in, but it is another way to make one update turn into three updates which fits under our principle to Maximize Efforts.

Two Ways To Use Web 2.0 Sites For Content and Backlinks

The sites mentioned here, Squidoo, Hubpages and Ustream are similar in use to Facebook or a YouTube Channel. They can be used frequently and customized to reflect your tastes and you can spend hours a day in there making friends and uploading content. Should you? Maybe.

Alternatively they can be used to create quick accounts, tie-in RSS feeds or use them to update one with cross links to each other, or you can submit manual updates to them periodically and then move on with your business and your other marketing tasks.

These sites do their best to make them appealing to viewers as well as content creators so that people spend more time on them. Squidoo for example has a lot of fun little characters and a points system that makes it enjoyable to use. But ultimately it's up to you to decide the value of these tools and adjust your time commitment to them accordingly.

How Much Time Should We Spend Updating Social Media and Web 2.0 Sites?

How you use them and how much time to spend working on customizing the interfaces, adding content and interacting with others should be measured like any other business proposition - what's the payoff?

A few ways to determine the value:

  • Does the medium reflect your target? For example, high-net-worth people needing asset management might not be on Squidoo. But moms might be if they are your target. And high-net-worth people might be on one of these social media/web 2.0 sites to read about their hobbies and they could see that you're on there too and catch one of your videos or articles.
  • How many other distractions are present? HubPages will have competitors' ads running on the side. But on the plus side, you can put your own links and eBay products right into your own post.
  • Test - Intuition and knowledge of your customers is going to lead you most of the time on which sites are best for you to get heavily involved in. But we always recommend testing. You just never know and there's nothing like having the data to be sure about the marketing decisions you're making. Post a few things and then later check your analytics to see if the level rerrals you're getting. Many of the sites themselves also have view counts.
  • Limitations on your time - There are only so many hours a day, if your target is social in these locations, get in there and chat them and be an active contributor. If you're not seeing the traffic or interactions you can post less for backlink purposes and decide to stop using them.
  • Ease of use - Facebook is one the very easy end. Squidoo takes some fiddling to get the content in right. And HubPages is about in the middle in terms of uploading content quickly.

A Wordpress Plugin To Update All Your Web 2.0 Sites At Once

We love the Wordpress plugin that you post to the top 12 web 2.0 sites at once. It is $47 but there's a 60-day free trial and this company offers a lot of support and is well respected. It walks you through setting up the accounts too and even tests that they're working before you starting posting.

If you're posting in Wordpress already, you could no other posts around the web and still get a blurb and links to your content on about a dozen other sites. We use it every time we post.

More Small Business Marketing Info

See our Free SEO Tools List and this video on social media tips for small business is full of usable tips

 

There's More To Life Than Google

Pete Semple

Blasphemy to many SEOs and conventional wisdom, we're sure. But c'mon. Lots of business takes place among friends and associates, in the community, both online and off, and through more traditional (including old media) channels.

Of course Google is great for capturing people as they search in their moment of need or desire, but Diversify too. Just like with a financial portfolio or keeping your personal network going for future job and employee prospects it's vital to keep other lines open into your business and sales funnel.

Google is fickle. Google's domination is great when it's on your side and devastating when you fall in their shawdow if you've failed to develop other traffic and sales streams.

So What Are Some Alternatives To Google?

Strategic partners and affiliates are one. Share copy and links (it happens!) with non-competing business who share your target. A birthday clown can network with party supplies store and bakeries. A car rental company collision repair shops and hotels.

No, these aren't new ideas, but a lot of tend to get lazy or end up wearing the Google Goggles (seeing Google as the only SEO force out there - not the actual new glasses from Google!)

Write for Hub Pages and Squidoo

These sites are pretty fun to write for and it's an easy place to share your expertise, build community and drum up some leads and sales. And a few backlinks. And these backlinks tend to deliver real, interested visitors, not just a little "link love" from Google (not that there's anything wrong with that).

Find Related, Non-Competing Partners and Affiliates

Join an affiliate program. Join a local or industry trade group or chamber of commerce. Brainstorm ideas, search online for potential partners - and call them. Old fashioned legwork.

Just a reminder to actually do it. Get out there and network with some folks. It's almost Easter time and we'd hate to see our small business customers put all their traffic eggs in Google's basket. It's not a reliable basket! We're online search and SEO guys, but we're equally marketers and small business success promoters.