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Right Hand Planning is a professional marketing agency that develops marketing strategies that help brands build traffic, leads and sales.

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Filtering by Category: Copywriting

How To Connect With YOUR Target

Pete Semple

You Can Write Good Copy Fast and Easily

What People WantAlex Safie writes a good blog about internet marketing and he shares a great infographic about what people want. There are universal truths in here, http://www.stealthkca.com/what-people-want.

Speak To YOUR Target

Indeed these are topics here that most people desire, but your own target market might not fall into these broad categories.

It's easy for internet marketers to say, "Go after this" or that, but real business owners know their real customers are more nuanced and they know what message is going to resonate with them.

These broad facts about human nature are  helpful, but you're not going to close sales with these generalities.

 

You don't need an infographic if you have the passion and customer insight that comes from experience selling your awesome product.

 

True but salesly info: We don't build a website or a web page without first consulting Alex's Competition Analyzer. You could use SEOQuake, but this computes all the metrics for you. One time price of $37, with lifetime updates. It's totally worth it, trust us.

You Know Your Market Best

The good news is you know your market better than anyone! Think about it - you think about and interact with your customers and potential customers every day. These are the people you are obsessed with getting inside the head of.

The list on the infographic is a GREAT starting place for selecting products thinking about recurring sales. But if you're already in the business of selling a certain product to a group of people, you are way ahead of this.

Close Deals With Friends

If you're lucky - and have lines of communication open, like Social Media (*gasp!*) then hopefully you and your customers have a great time tossing around ideas all day.

No matter what you do, you are in the business of helping people, right?

Whether you make tea Tea cozycozies or Chicago Cubs paraphernalia you know how to speak your customers' language.

Don't Speak A Foreign Language?

Neither do I. And I took Spanish for many years in high school and college. AND I married a woman from Colombia!

Thankfully my wife speaks great English, and she's in advertising. You know what she does to get inside the head of her Fortune 500 clients' targets? She talks to them and figures out what they are into. That's how it's done. Simple as that.

You probably are the best informed person about your target market out there. Simply write copy that hypes-up what you sell (BENEFITS, not features!) and you'll connect with them.

A Simple Secret Trick

Write copy like you are talking to people face to face. Imagine that you are trying to talk your friends into having the funnest day ever. Or your customers into the best decision they'll ever make (because you only sell really valuable stuff, right?). And write that down. It's that simple.

You can write good copy fast and easily. You don't need an infographic if you have the passion and customer insight that comes from experience selling your awesome product.

Don't have the confidence yet?

Ok, buy this book through this link and give us money for writing this post!

Ideas Checklist for Press Release Topics

Pete Semple

Press Release Topic Ideas List

Would you like to write and issue a press release but aren't sure what to write about that's newsworthy? Use this checklist below to find good press release topics that are probably already taking place in your company today.

Components of A Proper Press Release

Also included are some of the other basic components that make a good press release such as quotes, statics and background information.

The News Style of Writing A News Release

For serious business news targeting mainstream news outlets and audiences be sure to write in a dry, news-like tone and structure your information using the inverted pyramid style of standard journalistic writing which is to put the following information in the first few sentences or paragraphs: Who, What, Where, When, How and Why. Less important details should follow which allows the material to be edited quickly from the bottom up.

Writing a Magazine or Lifestyle Press Release

For less formal topics and publications it's ok to start your press release by painting a visual picture of a person, place or activity taking place. Or to start the story with a tale from the past. Creativity can get you picked up by article editors, but be sure not to go too far afield or wait too long to get to the meat of your story which should be a timely event in your company.

Press Release Ideas List

  1. Newsworthy Event: Consider whether any of these events apply to your company if so how they can be made newsworthy:
  • Starting a new business
  • Introducing a new product
  • Celebrating an anniversary
  • Announcing a restructuring of the company
  • Offering an article series for publishing
  • Opening up branch or satellite offices
  • Receiving an award
  • Participating in a philanthropic event
  • Introducing a unique strategy/approach
  • Announcing a partnership
  • Changing the company or product name
  • Earning recognition of the company, product or executives by a publication
  • Issuing a statement of position regarding a local, regional or national issue
  • Announcing a public appearance on television, radio or in person
  • Launching a website
  • Announcing free information available
  • Announcing that you have reached a major milestone
  • Obtaining a new, significant customer
  • Expanding or renovating the business
  • Establishing a unique vendor agreement
  • Meeting some kind of unusual challenge or rising above adversity
  • Restructuring your business or its business model
  • Setting up a customer advisory group
  • Announcing the results of research or surveys conducted
  • Announcing that an individual in your business has been named to serve in a leadership position in a community, professional or charitable organization
  • Sponsoring a workshop or seminar
  • Making public statements on future business trends or conditions
  • Forming a new strategic partnership or alliance
  1. Quotes: If possible provide a quote or quotes from key people of your company.
  1. Statistics: Provide any statistics, facts or figures if possible.
  1. Background of Company: Please provide company information such as when founded (how long in businesses), awards and recognition, story of founding or summary of changes or important past events, etc.

5.    What are your unique selling points (what sets you apart from your competitors)?

How To Get Your Site Seen And Shared

Pete Semple

National Lampoon's Kill This Dog HeadlineThis gentleman below (with perhaps one of the greatest names around) makes some excellent points about writing copy that gets read and shared. It reminds us of that old joke from National Lampoon. Some people won't find it funny. But it was eye-catching copy!

 

How Do You Motivate A Search Engine?

By Stoney deGeyter

• Fast food restaurants use words (and pictures) to make you feel hungry. Rarely do you see a sign that says "eat" with a picture of some random burger in the display window. No, instead, you learn about the burger through the words and pictures. And it's not some random picture, it's the perfect picture, the one most likely to stir your stomach!

The more passionate you can make your customers through your words, the more you motivate them to talk about you. The more they talk, the more the search engines listen. And, to a search engine, there is no greater motivation for wanting to deliver traffic to your site than what you are saying about you!