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Right Hand Planning is a professional marketing agency that develops marketing strategies that help brands build traffic, leads and sales.

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Filtering by Category: Content Marketing

Format Love - How to Be a Preferred Guest Blogger

Pete Semple

Guest Blogging - Popular, Effective and Hard Work

Guest bloggingWriting guest posts for blogs in your niche is a popular practice right now. Contacting bloggers, getting a response and then actually writing the article is a lot of work.

Give Your Host Perfect Submissions

We have a few blogs we accept guests posts on, and we're happy to do it and it benefits us too, but the vast majority of the submissions we receive require simple formatting changes that the people submitting material to us could have done to make posting their material easier.

The first person to make these simple changes, which will help them too,  is going to become our favorite guest blogger!

Formatting Tips to Be a Good Guest Blogger

As someone who accepts guest blogs we have a few tips for how to be a good guest blog submitter. Considering the time it takes to find and establish a relationship with someone with a blog in your niche who is willing to accept your material it makes a lot of sense to keep that person happy.

Use the following tips when submitting your material and your posts hosts will love you!

  • Send the Material in a .txt File

Why? Microsoft Word has a ton of extra code so it's not a good practice to copy and paste from Word into most website content management systems. When we get submissions in Word, the first thing we have to do is paste them into a very basic text editing program like Notepad or Text Wrangler. Not only does this strip out the excess code, but it also removes any formatting you may have added like hyperlinks and bold.

  • Put Your Hyperlink in HTML Format

Why? It's let's us copy and paste you article in one step and it saves you the time of creating a hyperlink in Word that will be undone when we paste the article into a text editor.

Many people we get submissions from are writers not techies so it's understandable that they don't know the HTML format for a hyperlink (though it's easy to find  online) so here it is: <a href="http://youblog.com/guest-post-article-keywords>keyword anchor text</a>. That's it. Insert this with your information so the sentence reads normally. The "keyword anchor text" part between the > and < brackets are the words that will be hyperlinked. Doing it this way will also make sure we don't make a typo when we insert the link that was lost in the Word strip down.

  • Include an Image File

Skitch free photo editing software

Why? Blog owners want a nice looking blog with images to break up the text so their readers have something to look at. If you don't provide and image, then we have to go looking for an image - from any of the free image resources that you also have a available.

Since a relevant well-named image helps out you, the guest poster, too you should include one with your submission.

  • Use a SMALL image file

Why? It's going to be a small sized image used to accompany an article and it needs to be a small file size to load fast and not slow down the site. Sometimes the guest poster will submit large, high resolution photos, maybe to have something high quality to go with their post or because they download that size and didn't the time to make it smaller. You should.

Your image doesn't need to be more than 250 to 300px wide or high. Use MS Paint or other free software like Skitch (easy) or Gimp (advanced) to make the image size smaller. And please crop out extra background to the top, bottom and sides if it's not needed to convey the main point of the image.

  • Give Your Image a Good Filename

Why? It's good SEO for search engines and visitors. The filename is going to be seen when visitors mouse over the image. The images we receive almost always have names like gy579.jpg. We have to change this because we don't want our visitors to see that filename if they put their mouse on the image.

Also, we want our page to be optimized to your topic. If you want us to publicize your article on pregnancy tips name the photo you send "pregnancytips.jpg" it helps you and it helps us help you, which makes us want to work with you again :-)

Improve the SEO Benefits and Your Chance for More Posts

Taking these simple steps will give an SEO boost to the blog page where your article appears, which in turn helps pass the "link juice" down to your blog, which is the reason we're all doing guest blog posts to begin with!

And as importantly, being a good guest blogger by making submissions easier to upload and post, you'll get your posts online faster and become a favored writer on more top blogs.

Hope that helps! And check out our new article writing service and guest blog post service.

How To Syndicate Content Automatically For Free

Pete Semple

Content Marketing Made Easy - Part One

The first phase of internet marketing was “SEO”, then came “Social Media Marketing”. Today’s internet marketing buzzword is “Content Marketing”. Here we'll conquer one of the biggest challenges of content marketing, how to syndicate your content.

"Another  'New Thing?' I’m Tired Of New Things!"

I know what you’re thinking, “Great, another new internet marketing concept that I have to learn. I just bought MySpace wallpaper!”

content marketing concepts

We hear you, this discipline can be exhausting. The “new” things never stop. It’s as though the internet never sleeps.

Content Examples

In the old days, Content was simply the articles in newspapers or stories in magazines. Content is what makes a publication worth reading. Content has been the backbone of media and advertising since before the internet.

Today Content is the copy on your website, your blog posts, articles, videos and PDFs. Basically it’s the stuff the search engine spiders crawl and the material your viewers read, download and watch.

What Is Content Marketing?

Content Marketing is using content for promotional purposes. Have you seen those boxes of text in magazines that look like mini articles? Those are called “advertorials”. They’re informational and usually written by experts, but they’re paid for by an advertiser and they’re written to get you to take action. Advertorials have been an effective Content Marketing tool for over a hundred years.

Already Content Marketing

Content Marketing ExamplesContent Marketing is not really new. Chances are you’re already doing Content Marketing as part of your SEO and Social Media marketing efforts.  “Content” is simply the stuff you share when you Like, Tweet or Blog. It’s the videos you submit to YouTube and it's the practice of uploading your articles to article directories.

What Is Content Syndication

Content syndication is loaning out the content you’ve created to other outlets to get more exposure and to help other media fill their space. Examples of content syndication are the Associated Press articles that appear in news sites or in your local newspaper.

Benefits of Content Syndication

Since creating content is time consuming and labor intensive it’s great to spread it as far and efficiently as possible. But finding guest blogging opportunities and submitting articles and videos to directories is time consuming and there’s no guarantee they’ll ever be seen.

Sharing your content with people who have expressed an interest in it is much more effective because these people are seeking this type of material in order to share it with interested viewers. This is the benefit of Content Syndication.

How To Syndicate Content Safely

RepostUs logoRepost.us is a free service that automatically makes your pages and blog posts available to other publishers who may wish to share it.

The most important feature of their service is that it syndicates your content so that it can’t be changed by the next user.  All your text, photos and links are encoded so that when they are embedded in another site they remain exactly as they appear in your site.

In fact, if you make any changes or updates to your pages or posts those changes will immediately appear on all the other sites where your content is already embedded!

This isn’t the case when you share your content on article directories because there’s always the possibility a publisher will remove your links or change your material. Also, article directories don’t accept photos but photos on your site’s content remain when they are shared on third party sites that embed your content via repost.us.

Content Sharing Plugins Available For Most Platforms

Repost.us has tools for WordPress, Tumblr, Blogger, TypePad, Drupal (and more) that will make your on-site content available through the Repost.us website and through the dashboard of other users with the Repost.us software on their websites.

RepostUs Publisher ToolsPublishers with the Repost.us plugin (or addon, etc) installed will automatically see a stream of available articles in their admin area/dashboard. But not just any articles, the plugin tool actually offers content related to the other content on the host site.

Complete Share Statistics and Control

In the Repost.us website you can see how many of times your content has been shared, how many impressions it has gained and even the sites where it exists. You can even block a site from embedding your material.

Have multiple sites? You can share and track multiple sites under one Repost.us account while maintaining separate statistics for each one.

Makes Content Curation Easy

Although every webmaster engaged in marketing is encouraged to blog and write articles to keep their site fresh and attract visitors the truth not everyone has the time.RepostUs Stories Dashboard

Another aspect of adding fresh material is a way to bring your readers (and search engines) a variety of voices.

This has lead to the popularity of “Content Curation” which is simply picking an interesting variety other people’s material to share on your site.  Repost.us makes this simple because you’ll always have access to plenty of related articles from writers willing to share.

Here are some advantages of using Repost.us

  • Easily make your content available to other publishers in related niches
  • Find potential new products and business partners
  • Keep an eye on competitors
  • Keep up with industry products, players and news
  • Easily add a new variety of voices and topics to your blog or site

Things To Be Aware Of

What’s the catch? There’s a lot of advertising. If your site is not ad heavy, the articles you get from Repost.us will usually contain one or two square (250 x 250) ads.

But the ads shown are related to the material so they usually seem to fit in fine with the content and it’s a small price to pay for such a great free service.

Competitors See You (And You See Them)

But actually here are couple things to keep in mind – competitors in the same niche will also see exactly what you’re posting as soon as you put it out there and can easily copy your idea if not your content. But since you’ll be publishing first on your own site (a Content Marketing Best Practice) they could have found it there anyway.

And of course this is an easy way for you to keep tabs on articles in your industry too.  But in our opinion you might as well put it all out there because it’s going to get found anyway. And isn’t that the point of being online?

How To Get More From Repost.us

Make New Acquaintances, Build Alliances

The fact that the related posts they suggest are very accurate makes it a great way to find new potential partners you can work with to cross sell, guest post, create an affiliate relationship with, cross-promote to each other’s email list or work together in another way.

Add Links To Your Other Content From Articles You Embed (Curate)

It’s actually possible to add text and links to the bottom of the Repost.us articles you put on your site – though it’s not possible to change the content within the article, (nor do we think it would be ethical do so).

This presents a good opportunity to interlink your pages by adding a link to another page of your site that’s related to the topic. It’s usually a good idea to add a paragraph or two of text with the link.

We always do this respectfully by writing, “Thanks to [author name] for the great guest post above” to make it clear the new material is ours. Then we include a few thoughts of our own on the topic and at then end say something like, “For more information about [topic] see [page on our website]”.

Use Your Google Authorship

Repost Button-G AuthorshipInclude your first and last name on your content and be sure you are signed up for Google Authorship to increase the quantity and variety of sites with which you’re associated.

Two Plugins To Get More Out Of Repost.us

Social Essentials is a WordPress plugin helps you maximize the exposure and traffic from content you share via repost.us because it embeds your social media share buttons on the bottom of the content that gets shared on other sites.

The Related Content plugin will automatically place links to related stories on your site at the bottom of the posts you embed (curate). This will help keep visitors on your site.

How Do Search Spiders See The Content?

Some say search engine spiders can’t see the text embedded, but when we run tests using search engine spider simulators the text appears to be visible to the spiders.

This repost.us tool is one of the the fastest, easiest and most effective ways to get your information, brand name, photos, inforgraphics and links embedded on other sites to bring in new viewers in related niches.

Two Easy Steps To Further Distribute Your Content Via RSS Syndication

Pete Semple

UPDATE 1-11-2014

The bulk URL-to-RSS site RSS Holder (http://rssholder.com) is no longer available. However, there are many ways to ping your URLs which is still a helpful way to get your backlinks indexed.

There are also paid link indexing services which will slowly index your links and show you when they were crawled by Google.

Maximize Your Existing Content and Links

You've probably spent a lot of time and money creating quality content for your site and distributing it to web 2.0 sites, article directories and other locations.Bulk Ping Mass RSS Submission Site logo

There's no reason your content has to sit there waiting to be found! There are two simple steps that distribute your content all over the web via RSS.

RSS Distribution Spreads Your Content Further

Submitting your content to RSS distribution sites make your content more widely available on RSS feed distribution sites and creates additional backlinks visible to visitors and search engines.

Submitting each link by hand to dozens of RSS distribution directories would be way too time consuming, but here we'll show you two sites that make it easy to consolidate all your content links and mass distribute them to dozens of RSS directories resulting in even more backlinks to attract search engines and traffic.

For Example

  1. Take existing RSS feed links and mass distribute them though one site
  2. Gather a collection of links, turn them into a single RSS feed, and mass distribute them on one site.

Mass Distribute Existing RSS Feeds:

  • Your Blog's RSS Feed --> Submit Once to Dozens of RSS Directories
  • Your Website's XML Sitemap Feed --> Submit Once to Dozens of RSS Directories
  • Web 2.0 sites (Squidoo, Tumblr, HubPages, etc.) and article directories (EzineArticles, GoArticles, etc.) RSS feeds --> Submit Once to Dozens of RSS Directories

Create An RSS Feed From Any List of Links:

  • List of Miscellaneous Backlinks --> Create A Single RSS Feed -->  Submit Once to Dozens of RSS Directories
  • Take A List of Any Backlinks, Article, PDF, PPT, Video or Bookmark URL submission list --> Create A Single RSS Feed -->  Submit Once to Dozens of RSS Directories

Here we'll tell you how to easily gather and consolidate all your content and submit mass submit them to dozens RSS distribution sites.

Easily Share Your Quality Content

We always recommend creating and sharing quality content online instead of using backlink trickery to increase your rankings and traffic.

But there is nothing tricky or "black hat" about further distributing your content via RSS feeds and directories. Here's what Google says about RSS in general on their own RSS feed site Google Feedburner:

 

Publisher Bottom Line: Feeds permit instant distribution of content and the ability to make it "subscribable."

A Quick "What Is RSS?"rss-icon-small

You probably already know what RSS is, but just to be clear as we move forward: RSS is the way to distribute a site's content. It's accessible via a specific URL or by clicking the familiar orange RSS button at right.

WordPress blogs have an RSS feed  (http://archive1.righthandplanning.com/feed) and cnn.com has many RSS feeds organized by topic (http://www.cnn.com/services/rss/).

Two Reasons To Use RSS Submission Sites To Promote Your Content

  •  You want to submit all the pages from your website or blog to RSS collection and distribution sites to make them available to people and sites looking for RSS feeds
  • You've submitted your content elsewhere such as articles, video, PDF or Infographs and to other sharing sites such as Squidoo, HubPages, etc. and you want to convert the resulting links to RSS feed links in order to increase the visibility to search engines and visitors

How To Get A List Of All The Links From Your Website or Blog

  • If you are using WordPress, the RSS feed for your blog posts (only, not pages) is found at yoursite.com/feed. This is the RSS feed for your blog posts only, it will not include your site's Pages.
  • To get a list of all Posts and Pages from your WordPress site you have to have an XML sitemap creator plugin installed. Then the link to all your Pages and Posts will be yoursite.com/sitemap.xml. This will also work with any other type of site that uses an XML sitemap.
  • You'll only need to submit one of the above URLs - choose the the .xml link to submit all your site's pages and blog posts, or use the yoursite.com/feed URL to submit only your blog posts.
  • Web 2.0 sites such as Squidoo, HubPages and Tumblr also have RSS feeds containing lists of your submitted content as do content sharing sites such as EzineArticles. See their instructions for how to find the RSS feed for your content (be sure to find the RSS for your account specifically and not the RSS for the main site).

To Remove Irrelevant Pages Before RSS Distribution

When you look at links in the yoursite.com/sitemap.xml options you'll see that it contains all the links on your site including pages such as About Us, Privacy Policy, Terms & Conditions, etc.

If you don't want to include these pages in the RSS feed you'll be mass distributing then highlight all the links, paste them into a spreadsheet and delete the irrelevant links. Then copy the remaining links and paste them into the RSS Holder site shown below to create one link to submit to the Bulk Ping RSS Submit page (not the BulkPing site!) discussed below.

Also Mass Distribute All Your Content Distribution Links Via RSS

In addition to submitting the RSS feeds of your website, blog and specific  content sharing sites  you can s  and submitting them to RSS directories, you'll probably also want to do the same with your content distribution.

Although there are site where you can convert one link at a time to an RSS style URL, this would be very time consuming to do a list of 30 article directory links where your content was just submitted, for example.

Instead to turn your multiple URLs Into a single RSS link you can use the site RSS Holder http://rssholder.com/ to create one XML link out of many separate URLs.

This site couldn't be any easier to use as you can see from the screenshot of the RSS Holder interface below. Once you're given the XML address of all the links, simply post it into the Bulk Ping Free RSS Submit Online tool mentioned below.

RSS Holder Creates one RSS Feed from Many URLs

Distribute Your RSS Feed To Dozens of Distribution Directories

Bulk Ping Mass RSS Submission Site logoThe simple way to make all your links and content more widely available to readers and search engines is to simply enter the feed URLs from above to Bulk Ping's Free RSS submit form.

Bulk Ping Free RSS Submit Online http://www.bulkping.com/free-rss-submit-online/index.php - Easily submit your site or a list of RSS links or URLs to multiple RSS directories.

[important]Note: The URL above is different from the main Bulkping.com URL - the difference is that the bulkping.com will only "ping" your sites, which means it will try to call the search engine spiders over to index them. However, to submit your RSS feeds you will want to be to use the RSS submission form here, http://www.bulkping.com/free-rss-submit-online/index.php.[/important]

Here is a list of the RSS Directories Bulk Ping will submit your site to automatically:

Get Many More Backlinks and Visitors

These simple steps are worth doing because they will spread your content to sites, people and search engines far and wide and result in dozens if not hundreds of extra backlinks and visitors.

That's all there is to it! If you liked this post, please share with the social buttons on the site.

Have Tips Your Own Tips to Share? Please put them in the comments below!

Two Free Images for Commercial Use Sources

Pete Semple

Searching "Free Images" online and digging through the results of sites that aren't actually free is very frustrating. But with these two resources you won't waste time digging through misleading sites that come up in search results or poking through tons of Creative Commons images that don't match your needs. One of the tools is a professional stock image photo site and the other is a WordPress plugin that puts relevant rights-free images into your blogging dashboard. And they even automatically add the proper image attributes! Get free images for from this great site, http://www.freeimages.co.uk/terms.htm. They even offer free images that you can use commercially.Site with free images that can be used for commerical use

Free Images Terms Of Use

Here are the terms and conditions that they ask you to follow (http://www.freeimages.co.uk/terms.htm). Basically all they ask is that you give them credit with a link and don't download and store more images than you're actually using. But don't just take our word for it, go ahead and read their their short terms, it's a T&C that's actually easy to read.

Bookmark these guys and use their photos to make your life easier.

In fact, I suggest you get on their mailing list. I got an email from them today about Halloween photos and it reminded me what a great resource they are. Who says email marketing is dead? Not us. We're on a lot of great lists, we just unsubscribe to the bad ones.

Free Creative Commons Images Wordpress PluginFree Creative Commons Images WP Plugin Photodropper

The Wordpress Plugin PhotoDropper lets you easily search, insert and give credit for Creative Common license images. This tool has made our blogging life so much easier.

The old way was to change the setting in Google Search to only search Creative Common license types for commercial use, and the results were not good. We're finding MUCH better images by using this PhotoDropper plugin.

How A Doctor And A Clown Help Me Pick Blog Topics and Social Media Shares That Don’t Come Across As Salesy

Pete Semple

For a lot of people trying to get in the habit of blogging and becoming active on social media the hardest part is answering the question, “What do I write about?”Woman and clown in living room When you consider that writer’s block happens to experienced novelists, we shouldn’t feel bad when this common problem happens to us regular folks too.

An experience that helped us pick blog topics that connect with our audience happened when we met our neighbors the doctor and the clown.

Getting to know these unique neighbors when we first moved to California gave us a great reminder of the importance of getting outside ourselves and to take in the world through the eyes of others.

Be Neighborly

What does it mean to be neighborly? It means find areas of common interest, offer to help and be willing to share freely.

Do you ever start thinking about how to grow your business and find yourself thinking in terms like, “prospects”, “leads”, “conversions” and “sales”? As business owners it’s easy to fall into the habit of commodifying customers at times.

These words are a normal part of business and marketing language and there’s nothing wrong with using them in a strategic planning setting.

But the danger comes if we get stuck on this type of thinking and it becomes a roadblock to creatively connecting with our customers based on their traits and tastes as individuals.

It’s cliché to say “treat your customers like people” but the cliché comes in handy when it’s time to come up with creative articles or blog ideas or think of topics to share on social media that will connect with people.

How To Pick Blog Topics - What The Doctor and The Clown Taught Us

There’s a reason we think of this as being “neighborly”. I’ve mentioned elsewhere before that when my wife and I first moved to Southern California we settled in the bohemian beach town of Venice. In the front apartment of the divided house we shared with four other tenants lived the doctor and the clown. He’s a neurologist and she’s a birthday party clown! Classic Venice. It’s a great community. We love to refer them to them with our other friends as “the doctor and the clown”.

Although we’ve all since moved away we’re still great friends and we often talk about business and marketing because we’re all business owners. Silly Sally the birthday party clown is a fascinating business study to me because it’s a subject I know so little about.

Find Areas Of Common Interest

When we first started talking, Sally, like so many of us, struggled to come up with blog topics for her business because she is so familiar with her line of work and figures what is there to say about balloon twisting, puppet shows and facepainting that’s worth writing about?

But as someone not accustomed to the details of her job my wife and I didn’t know to think about the details of her shows and instead thought about her customers as moms.

These are moms who are busy because they have too many stops in their day. Moms who keep calendars in the kitchen whose boxes are filled in with scribbled dates and times for play dates, soccer practice and piano lesson start times and doctor and dentist appointments. Moms who have to make the budget last, and wish they had more time for themselves to relax.

Offer To Help

These moms need help! Sally’s right, they probably don’t want to read about balloon twisting and facepainting. Except for the few moments they’ll devote to hiring a clown, these topics aren’t relevant in their world.

But you know what would be an interesting read for these busy moms? Busy mom topics; like “Where to Take an Adult Vacation the Kids Will Love” (try Napa Valley – I read it in a magazine).

Time management is probably another rich topic and with smartphones and tablets giving us access to the internet from the sidelines of a soccer field there’s probably a lot on this topic that can be researched, written and shared. And this is just scratching the surface in the busy-parent topic. Just think about their struggles with nutrition, school, kid’s clothes and so much more.

Although these topics don’t have anything to do with clowning for a child’s birthday party, they do give Sally an excellent opening to offer her mom’s or parents (formerly her “clients” or “prospects”) helpful tips in a way that’s well outside the limited “must-hire-a-clown” moments she might otherwise try to connect with them.

Be Willing To Share Freely

Entering your customer’s lives outside the context of your business not only expands your options for blog posts and article topics it also makes it much easier to find relevant things to share on Facebook, Twitter, Google+ and Pinterest (do you really have to use all these tools? The more you use, the more people you reach – see our list of tools at bottom that make social sharing easier).

In Sally’s case instead of searching Twitter for tweets about “facepainting”, “clowns” or “birthday party” – things that are only of interest to her clients once a year – she can instead look for some of the items mentioned above: how to help your child with school work, getting your children to eat right, kids fashion on a limited budget, etc. etc.

Remember, Sally doesn’t want to be limited to the clown business – she is now living in the busy-parent world.

Easily Join Their Social Circles

Do you now have to spend all day reading mommy and daddy blogs? Not at all, a better way is to conduct the search using Facebook, Twitter and Pinterest and Google Plus and then Friend, Follow, Pin or Plus good sources. This will put their posts from these sources into your social media feed and make it much easier and faster for you to push a button to share items of interest with your growing parent social group.

People want to do business with people in their same social group. When your neighbor-prospects start to realize she’s hanging out in the same places they are and sharing similar topics, you’ll be easily integrated into their social circle, just like the friendly helpful neighbor you are!

Social Media and Content Marketing Planning

If you don't have time for content creation, we invite you to check out our strategic outsource social media marketing packages and content-based small business SEO plans.

Using the principles mentioned in this article, we craft unique and memorable content that's valuable to your target, reflects positively on your company and brand and invites social sharing and reader click throughs.

Free Tools To Make Social Sharing Easier

Use Google Alerts (free) to run searches on your topics automatically and have the latest online posts sent to your inbox. Use Mention.net (free) to search topic mentions across social media and Hootsuite (free) to post to multiple social accounts easily.

Use Google's Quality Content Guidelines To Get Non-Google Traffic

Pete Semple

Use Google's Guidelines To Get Your Own New Partners And Viewers

Building your website or business solely on the basis of achieving Google rankings is a very dangerous model to follow. Oh, we understand the appeal completely. The volume of traffic Google can send you is enormously  attractive. But the pain of losing that traffic and revenue when Google takes their attention away can be a lot to bear. It can be fatal even if you haven't diversified your traffic stream.

Of course there's no reason to shun Google either because when they do feature your material prominently it provides a nice extra traffic boost.

The ideal situation is to develop strong relationships with people in parallel industries (strategic partners), create informative and helpful content, and get your material featured on others' websites as guest blogs or informative articles.

How To Benefit From Content Marketing And Google Traffic

The way to get both things at once is to invest in quality content and share it widely in locations where it's likely to garner its own traffic that leads back to your site.

The Two Most Important Traits Of Quality Content

The guidelines below say a lot about what good content should look like from Google's point of view, but below are the two most important content traits from your point of view, which should answer the question "How will this content work for me?"

New Actionable Information - The first way your content is going to work for you is by adding a lot of value for the reader. Don't just rehash known facts as too many online marketing forums suggest - put some real thought into telling your reader and prospect something they didn't know. You want something that makes them think, "Huh, I'm glad I know that. This person seems to know what they're talking about."

And remember, the information you present doesn't have to be new to field, it just has to be new and useful to the reader researching the topic.

This part is important for two reasons - First, because if your content is recycled material readers already know, they're going to be gone in a click. But more importantly, think of the value of high-quality content from the a potential strategic partner's point of view; they want something that brings value to the visitors too. If you would be proud to offer your content to them in person, you're on the right track. If you're relieved you're offering it online and hoping someone somewhere picks it up no one probably will pick it up.

Leave Them Wanting More - After catching the reader's interest and establishing your expertise at the end of the article mention a few other items they really should know about and say where they can go to learn more, which will be links to your site, preferably to the page promoting your mailing list (more free content but this time at the price of their email address).

Review Google's Quality Content Guidelines

Here are Google's Quality Content Guidelines the questions Google listed last year that one could use to assess the quality of a page or an article:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?

Of course, Google uses over 200 signals in all, but that should get you started on thinking about your site’s content.