Depends on Age, and WOM Still King This article from Small Business News has info and stats on the different ways consumers are using Facebook Likes, regular reviews and old-fashioned face-to-face word of mouth (f2fwom?) to share and receive info on a local business.
Social media sites also trump daily deals in driving traffic to your local business
How do people choose to try a local business?
According to a new study released by CityGrid Media, it is a combination of many things, both online and offline.
The Harris conducted poll called the "National Online Consumer Behavior Study" spoke to 1,006 adults across the nation. It found that Facebook is a strong tool to spread buzz for your business, but word of mouth advertising is still king for local businesses.
20% of those surveyed said they "like" local businesses on Facebook compared to only 13% that said they write reviews. When focused down to the younger population, that discrepancy only grows. 49% of people between the ages of 18 and 24 said that they "like" businesses compared to only 18% who will write reviews.