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Los Angeles, CA 90045

(424) 237-8155

Right Hand Planning is a professional marketing agency that develops marketing strategies that help brands build traffic, leads and sales.

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Marketing news and insights from Right Hand Planning.

When the Marketing Department Gives Up

Pete Semple

Progresson Soup with words, "Now Even Better!""Now Even Better!" it touts inexplicably. Worst. Marketing. Ever. Having just read, "All Marketers Are Liars" by Seth Godin I just had to laugh at this.

Good soup though. I've always like Progresso. I kept thinking as I was eating it, "I can really taste the even-betterness!"

(btw - he's not really calling all us marketers liars. The subtitle of the book is, "The Power of Telling Authentic Stories in a Low-Trust World")