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Right Hand Planning is a professional marketing agency that develops marketing strategies that help brands build traffic, leads and sales.

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Sizzling Pad Thai Video

Pete Semple

Bangkok Thailand

A friend from Bangkok Thailand sent us a video via WhatsApp. We didn't know what the subject was but from the beginning you can see it's about the famous dish Pad Thai.  

Upbeat music and quick-shot editing of colorful scenes grab you from the start and take you on a culinary journey. You're on the water, in a crowded market, at a fancy restaurant, helicoptering over the jungle...

Who knew there was so much to know about Pad Thai and it that it could be so exciting?

Viral Video Sneak

Only toward the end did we start to suspect this video's about more than Pad Thai. But we weren't resentful over a bait-and-switch promotion, we wanted to know more.

 

Why It Works

Why does this video works so well? Here are a few ideas:

  • Relatable yet intriguing topic - a food video on a familiar yet foreign dish
  • Beautiful imagery
  • Fun and fast-paced
  • Interestingly informative
  • Shareable - high viral potential
  • Soft sell


Did you know the real promotion before the end?