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Right Hand Planning is a professional marketing agency that develops marketing strategies that help brands build traffic, leads and sales.

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The Page One Google Quest

Pete Semple

I just got a webpage, not just on Google Page One, but the very TOP position on Google Page One. Am I being a bit boastful here? Well it's an accomplishment, but it wasn't a hyper-competitive keyword with huge amounts of traffic.

It's more like climbing New Hampshire's Mt. Washington (there's a road, you can even drive) than conquering Everest.

"If you've been putting too much stress and worry over 'Page one google. Page one Google' and tossing and turning like one of the Brady kids slipping into a dream sequence, perhaps you can relax..."

The reason I dimish the accomplishment is to make a larger point: How much does page one Google matter?

Traffic is important, that's true. And depending on the volume of the search term, being seen right away in the Google results can bring a lot of eyeballs and (if your CTA is good) clicks and visitors.

And if your site and copy are nice, browsers and sales. And if your value and data capture and list maintenance skills are good, repeat customers.

Wait a minute, that's a lot of "ifs" that come after the Conquered Google part! Indeed.

Google is nice, but it's hardly 'all that'. There's still a lot of good, smart work you have to do to make a sale and keep a customer happy and coming back for more.

And that's good news because it means you have 100% control over those important and profitable pieces of the puzzle.

The steps basically are:

  • Attract
  • Engage
  • Please
  • Capture
  • Repeat

Wait a minute, Google is only ONE tactic in the Attract step! Phew.

If you've been putting too much stress and worry over "Page one google. Page one Google" and tossing and turning like one of the Brady kids slipping into a dream sequence, perhaps you can relax and make sure your efforts are being allocated proportionally.

Attracting a lot of lookie-loos who drive up your Bounce Rate can be a deflating experience. Hopefully those chasing the elusive Page One already have their other operations cinched down tight are looking at it is as a final conquest, not a warm up hike.