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Los Angeles, CA 90045

(424) 237-8155

Right Hand Planning is a professional marketing agency that develops marketing strategies that help brands build traffic, leads and sales.

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Client's SquareSpace Website And Local Marketing Campaign

Pete Semple

Square Space Site ExampleLast week we made a small business website in SquareSpace 6 for Sara a manicurist who works in a nail salon in southern Florida.

Website and Marketing Package Prices

 SquareSpace and SEO Optimiztion

Site and keywords indexed in GoogleIt's easy to set up important SEO optimization settings in SquareSpace in urls, page names and meta descriptions.

SquareSpace gives you a free yourdomain.squarespace.com domain but for marketing and SEO purposes, we went with a domain from NameCheap and set that as the canonical (preferred) domain with Google.

SquareSpace automatically generates a Sitemap which we added to Google WebMaster Tools and viola! the site was complete and the next day all pages were indexed in Google search results.

Local Marketing Campaign

Our client selected the Comprehensive Local Marketing package to help her site appear in the local business listing listings in her area. This package uploads all the data about her business, including her phone number, address and website,  into several databases that serve hundreds of website and smartphone directories.

These listings give her site extra visibility in local business listings as well as add important backlinks that help her site rank organically in her keyword's search results.

Here's a partial list of local marketing campaign sites in the Comprehensive Package:

Data Provider Description
InfoGroup InfoGroup's point of interest (POI) data is used by the top 5 internet search engines, 90% of in-car navigation systems in North America, mobile navigation, GPS, and internet yellow pages.
Acxiom Acxiom's InfoBase data powers internet yellow pages and local search applications. Companies like Google, Superpages.com, Local.com and Yellowbook look to Acxiom as a primary source for listing information.
Dun & Bradstreet D&B is the world's leading source of commercial information and insight on businesses. D&B's global commercial database provides quality business information that customers rely on to make critical business decisions.
Compass Compass offers comprehensive and accurate information on U.S. businesses to websites like LinkedIn and Facebook, mobile companies like Nokia, and credit bureaus like Equifax and Experian.
Factual Factual provides access to definitive, global data to power web and mobile apps. Thousands of mobile apps and websites use Factual's data, including Booyah, Foursquare, and Trulia.
nSphere nSphere powers local search on over 500 niche vertical directories like Car and Driver, Computer User, Dogster, EZTrader, Fathers.com, Golf Week, JD Power, Kiplinger, Outdoor.com, and many more.

Important Local Directory Listings

After a few weeks, her site was showing in these important local directory listings.

Publisher Status Link
Yelp Published http://www.yelp.com/biz/nails-by-sara-stuart?fsid=2Bwys-lpXPr16N43MmyMcg
ChamberOfCommerce.com Published http://www.chamberofcommerce.com/stuart-fl/47043733-nails-by-sara/
Judys Book Published http://www.judysbook.com/Nails-By-Sara---r38683772.htm
Local Database Published http://www.localdatabase.com/business/28385690/Nails_By_Sara.html
ShowMeLocal Published http://www.showmelocal.com/profile.aspx?bid=15449313
USCity.net Published http://uscity.net/listing/nails_by_sara-888888694889
Tyloon Published http://www.tyloon.com/store/14929192/nails-by-sara.html
CitySquares Published http://citysquares.com/b/nails-by-sara-20155867
AboutUs.org Published http://www.aboutus.org/nailsbysarastuartfl.com
Company.com Published http://www.company.com/business/Nails-By-Sara/fgbdagedhh

SquareSpace and WordPress

Sara had in mind a site she liked that was made with SquareSpace and while we usually use Wordpress, we dug into SquareSpace and made her a nice site.

SquareSpace  Updates Automatically

SquareSpace is a very easy site building service to work in. It takes some getting used to when used to working in WordPress, but here's one thing I like about it - there are no updates. SquareSpace keeps the backend running so there are no Plugin or WordPress updates every time you login!

SquareSpace Not Free, But It Is Cheap

It's not free, but neither is WordPress.org because you still have to buy hosting. The lowest tier service which was fine for our client Sara is $96 a year. At $8 a month, a bargain.

SquareSpace Or Wordpress?

WordPress has MANY plugins that markters and webmasters have come to rely on. Also WordPress has many more theme options than SquareSpace, so we're not going to abandon WordPress overnight.

However, SquareSpace is easy to use and makes good-looking website with SEO e-commerce and code-ediitng factors built in so it's definitely a worthwhile tool for some jobs.