How to Create a Facebook Vanity URL Here is another reason to set up and promote a Facebook page for your business - to secure the rights to your preferred vanity page name.
And this is for vanity reasons only, it is prevent competitors from getting your preferred name and to promote your Facebook site in search engine results. There's nothing like your name or key search term in a url to get noticed by search engine spiders
Must Have 25 Likes First
That's the reason you want to get out there and get "Liked" as quickly as possible. If you haven't already, put a "Like" button on every page of your site or blog, and ask your friends (directly, not discretely - now they have a good reason to help you) to Like your Facebook Page.
First Must Name Your Profile
First you can name your personal profile before naming your Facebook Page.
For full details, read Diana Freedman's U Stand Out social media blog on the topic. She's good and deserves all the credit for bringing this to our attention.