Local businesses have a distinct advantage in internet marketing, and perhaps marketing in general, in our opinion. It's probably easier to gain visibility in your community than across the world wide web.
Is There Value In Social Media?
Social media can be a drain on scare time resources. A light touch, similar to corresponding with friends and family, is how we approach it.
Only in some circumstance do we see it make sense to monitor Social Media all the time (for example if you run a retail establishment and your customers are heavy Twitter users, then you should probably keep an eye on real-time tweets). Otherwise posting something of interest once to a few times a week can be enough.
Local Social Media Best Practices
But here's a great best-use example of local "social media". This small, family-run pizza place n a shopping center in Redondo Beach, CA on PCH has an entire wall dedicated to notes from kids and classrooms and other businesses in their mall.
And who has one of the cutest, most colorful posters on the wall? The staff from the Starbucks next door! The fact that the pizza place owner gives such prominence to his customers, the local school kids and his neighboring merchants gives the place a warm community feel.
It helps too that multi-generational staff is friendly and eager to please.
We think it's a great example of time well spent "posting" and "sharing" and showing "social media" at its finest.