Greater Insight for Marketing to Millennials
If you market to "Millennials" (the generation reaching adulthood around the year 2000) you'll get great insight from this interactive tool that shows how and when they use interactive media (web, phones, social media, etc.) to connect with their various social groups.
Why You Should Consider Marketing to Millennials
And if you're not marketing to Millennials, here's why you should be thinking about it:
"Millennials are everywhere. For marketers, they’ve become a hot topic of discussion over the past few years.
And no wonder:
- Millennials have hit the workforce and will continue to do so for the next 5-10 years.
- As a result, their share of disposable income is growing.
- Businesses who want to be a part of Millennials’ spending habits aren’t sure how to get their attention."
Quickly Learn About Millennial Media Habits
Specify your audience (gender, geographic region of US, etc) and then get important stats and breakdowns of the data such as How Much per week they communicate, the Tools they use to talk with their social groups (friends, schools parents, for example) and the Time of Day communications take place.
This handy tool is totally free - no sign up required even, and is brought to you by email marketing service AWeber.
The tool is here, http://www.genmediaexplorer.com/
Read the accompanying blog post with video here.