Content Marketing Made Easy - Part One
The first phase of internet marketing was “SEO”, then came “Social Media Marketing”. Today’s internet marketing buzzword is “Content Marketing”. Here we'll conquer one of the biggest challenges of content marketing, how to syndicate your content.
"Another 'New Thing?' I’m Tired Of New Things!"
I know what you’re thinking, “Great, another new internet marketing concept that I have to learn. I just bought MySpace wallpaper!”
We hear you, this discipline can be exhausting. The “new” things never stop. It’s as though the internet never sleeps.
In the old days, Content was simply the articles in newspapers or stories in magazines. Content is what makes a publication worth reading. Content has been the backbone of media and advertising since before the internet.
Today Content is the copy on your website, your blog posts, articles, videos and PDFs. Basically it’s the stuff the search engine spiders crawl and the material your viewers read, download and watch.
What Is Content Marketing?
Content Marketing is using content for promotional purposes. Have you seen those boxes of text in magazines that look like mini articles? Those are called “advertorials”. They’re informational and usually written by experts, but they’re paid for by an advertiser and they’re written to get you to take action. Advertorials have been an effective Content Marketing tool for over a hundred years.
Already Content Marketing
Content Marketing is not really new. Chances are you’re already doing Content Marketing as part of your SEO and Social Media marketing efforts. “Content” is simply the stuff you share when you Like, Tweet or Blog. It’s the videos you submit to YouTube and it's the practice of uploading your articles to article directories.
What Is Content Syndication
Content syndication is loaning out the content you’ve created to other outlets to get more exposure and to help other media fill their space. Examples of content syndication are the Associated Press articles that appear in news sites or in your local newspaper.
Benefits of Content Syndication
Since creating content is time consuming and labor intensive it’s great to spread it as far and efficiently as possible. But finding guest blogging opportunities and submitting articles and videos to directories is time consuming and there’s no guarantee they’ll ever be seen.
Sharing your content with people who have expressed an interest in it is much more effective because these people are seeking this type of material in order to share it with interested viewers. This is the benefit of Content Syndication.
How To Syndicate Content Safely
Repost.us is a free service that automatically makes your pages and blog posts available to other publishers who may wish to share it.
The most important feature of their service is that it syndicates your content so that it can’t be changed by the next user. All your text, photos and links are encoded so that when they are embedded in another site they remain exactly as they appear in your site.
In fact, if you make any changes or updates to your pages or posts those changes will immediately appear on all the other sites where your content is already embedded!
This isn’t the case when you share your content on article directories because there’s always the possibility a publisher will remove your links or change your material. Also, article directories don’t accept photos but photos on your site’s content remain when they are shared on third party sites that embed your content via repost.us.
Content Sharing Plugins Available For Most Platforms
Repost.us has tools for WordPress, Tumblr, Blogger, TypePad, Drupal (and more) that will make your on-site content available through the Repost.us website and through the dashboard of other users with the Repost.us software on their websites.
Publishers with the Repost.us plugin (or addon, etc) installed will automatically see a stream of available articles in their admin area/dashboard. But not just any articles, the plugin tool actually offers content related to the other content on the host site.
Complete Share Statistics and Control
In the Repost.us website you can see how many of times your content has been shared, how many impressions it has gained and even the sites where it exists. You can even block a site from embedding your material.
Have multiple sites? You can share and track multiple sites under one Repost.us account while maintaining separate statistics for each one.
Makes Content Curation Easy
Another aspect of adding fresh material is a way to bring your readers (and search engines) a variety of voices.
This has lead to the popularity of “Content Curation” which is simply picking an interesting variety other people’s material to share on your site. Repost.us makes this simple because you’ll always have access to plenty of related articles from writers willing to share.
Here are some advantages of using Repost.us
- Easily make your content available to other publishers in related niches
- Find potential new products and business partners
- Keep an eye on competitors
- Keep up with industry products, players and news
- Easily add a new variety of voices and topics to your blog or site
Things To Be Aware Of
What’s the catch? There’s a lot of advertising. If your site is not ad heavy, the articles you get from Repost.us will usually contain one or two square (250 x 250) ads.
But the ads shown are related to the material so they usually seem to fit in fine with the content and it’s a small price to pay for such a great free service.
Competitors See You (And You See Them)
But actually here are couple things to keep in mind – competitors in the same niche will also see exactly what you’re posting as soon as you put it out there and can easily copy your idea if not your content. But since you’ll be publishing first on your own site (a Content Marketing Best Practice) they could have found it there anyway.
And of course this is an easy way for you to keep tabs on articles in your industry too. But in our opinion you might as well put it all out there because it’s going to get found anyway. And isn’t that the point of being online?
How To Get More From Repost.us
Make New Acquaintances, Build Alliances
The fact that the related posts they suggest are very accurate makes it a great way to find new potential partners you can work with to cross sell, guest post, create an affiliate relationship with, cross-promote to each other’s email list or work together in another way.
Add Links To Your Other Content From Articles You Embed (Curate)
It’s actually possible to add text and links to the bottom of the Repost.us articles you put on your site – though it’s not possible to change the content within the article, (nor do we think it would be ethical do so).
This presents a good opportunity to interlink your pages by adding a link to another page of your site that’s related to the topic. It’s usually a good idea to add a paragraph or two of text with the link.
We always do this respectfully by writing, “Thanks to [author name] for the great guest post above” to make it clear the new material is ours. Then we include a few thoughts of our own on the topic and at then end say something like, “For more information about [topic] see [page on our website]”.
Use Your Google Authorship
Include your first and last name on your content and be sure you are signed up for Google Authorship to increase the quantity and variety of sites with which you’re associated.
Two Plugins To Get More Out Of Repost.us
Social Essentials is a WordPress plugin helps you maximize the exposure and traffic from content you share via repost.us because it embeds your social media share buttons on the bottom of the content that gets shared on other sites.
The Related Content plugin will automatically place links to related stories on your site at the bottom of the posts you embed (curate). This will help keep visitors on your site.
How Do Search Spiders See The Content?
Some say search engine spiders can’t see the text embedded, but when we run tests using search engine spider simulators the text appears to be visible to the spiders.
This repost.us tool is one of the the fastest, easiest and most effective ways to get your information, brand name, photos, inforgraphics and links embedded on other sites to bring in new viewers in related niches.