Below is an excerpt from SmallBusinessNewz about getting in touch with those who drive the conversation most about your site, product company or line of business. Included are practical tools to locate them and recommended steps to influence their behavior and steer their influence your way. - Pete, Right Hand Planning
The Power of Social Media Influencers
How to find and take advantage of them
By Abby Johnson - Tue, 12/28/2010 - 9:01am.
"Finding your influencers starts with research and listening. You should ask yourself the following questions:
- Who is my target audience linking to? - Who is getting retweeted? - How often are these people posting content?
A second way to find influencers is through searches on Google, Facebook, and Twitter. As you search for keywords, there is a good chance that your influencers will rank near the top.
Another way to find out about their influence is to look at their number of friends and followers and see how many active discussions they have taking place. If want to take it one step further, you can utilize tools such as Radian6 or Alterian SM2 to find out more about potential influencers."