Dec 27, 2010 at 6:00am ET by Andrew Shotland
About a year and a half ago, I had an unfortunate run-in with a San Jose auto repair shop that resulted in a post about my experience that I thought would be a good case study for local businesses about how poor offline behavior can result in a disastrous online reputation.
Fast forward to a week ago and someone portraying themselves as a loyal customer of the business posted a couple of comments on my blog impugning my reputation, questioning my motives and suggesting that the business sue me for “wrongful defamation,” whatever that is. Whether or not the commenter was in cahoots with the company—I think they were, but I have no proof that is the case—they were representing the company. I just don’t think they were representing them very well. And I wondered if the company in question even knew this was happening.
Read the full story at Search Engine Land here, Do You Know What Your SEO Consultant Is Doing To Your Online Reputation?