SEO, Content and Panda - Oh My!
There are two main roads to get your site seen by prospects: ranking your site for related search terms so that it appears high on the search engines results page (classic SEO), and going after likely prospects using good-old-fashioned marketing methods. I recommend doing both because they both work.
"It's All About Page One Google" - Or Is It?
Getting keywords ranked to show your site on Google's first page can be fast, it's the traditional goal in online marketing today, and it will get visitors to your site who are looking for what you have to offer.
But with the recent Google "Panda" update the conversation is swinging around again to the importance of content.
Among SEO geeks, I can say that because I am one, hands are wringing over whether the old techniques like building backlinks to a site are still working or if that method is dead altogether.
Rarely do things disappear overnight - and the death of backlinking would rock the online marketing industry - but things do seem to be changing.
Content Is King - But Not Because of Panda
This isn't yet another article telling you to write good, fresh content and post it to your site because that's what "the Google Panda Bear" wants to eat now.
That's probably true, but ironically most of the people suggesting that are missing the greater opportunity.
Write great content and post it to you site, but then use tried-and-true marketing promotional strategies to get it in front of prospects interested in your subject matter.
There are creative and powerful ways to do this that will drive qualified visitors to your site without any help from Google. And with another supplemental strategy you can keep those visitors for the long term. And these are not SEO backlink gimmickery (not that there's anything wrong with that. It's a part of online life today).
The Real Problem with "SEO"
The type of SEO that relies on getting and keeping your site on top of Google, Yahoo and Bing works, but it's expensive, boring, repetitive and fragile. But you should keep doing it - it brings in visitors, keeps you visible in the superhighway that is Google and your competitors are doing it.
But there are simple, powerful and smart ancillary moves you can be taking simultaneously that when done right, will allow you to never have to read another article about Google latest algorithm change again.