Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 


Los Angeles, CA 90045

(424) 237-8155

Right Hand Planning is a professional marketing agency that develops marketing strategies that help brands build traffic, leads and sales.

Blog

Marketing news and insights from Right Hand Planning.

A Long and Still Impartial List of What Constitutes SEO

Pete Semple

An excerpt from the much longer article, "White Hat SEO: It Works" by Randfish on SEOMOZ blog.

"I wrote a blog post back in 2007 highlighting why SEO is so hard. In it, I talked about the massive quantity of things that affect SEO and that number has only grown.

Today, a responsible SEO needs to be thinking about:

The business' overall product, marketing and sales strategy and where SEO makes the most sense.

  • Keyword research + targeting (a process that requires tools, patience, intuition, testing and experience)
  • Funnel optimization (CRO has both direct and indirect SEO impacts these days)
  • Testing + optimizing content for users (time on site, bounce rate, engagement, etc. all matter directly + indirectly, too)
  • Content strategy (which ties into overall business strategy at the highest levels)
  • On-page optimization (black hats were actually some of the earliest to notice that Google's gotten so much smarter about on-page analysis than just keyword use and repetition, so I'm sure Kris knows how in-depth this process can be)
  • Making the site search-engine friendly (a complex project even on many simple sites as features like faceted navigation, AJAX crawling, different treatment of Javascript/Flash and many, many more now exist)
  • XML Sitemaps (we recently gave a 90 minute webinar on this topic that generated dozens of questions; it's no fire-and-forget tactic)
  • Analytics - visitor monitoring is just the start, there's webmaster tools, link monitoring, brand/mention alerts, social media tracking and more
  • Alternative search listings (local/maps/places, video, images, news, blogs, shopping, etc. Just one of these can be a full-time job.)
  • Usability + user experience issues (since these can have a huge indirect and possibly direct impact on rankings)
  • Reputation tracking + management
  • Competitive research
  • Social media marketing (FB shares are the most highly correlated metric we found to Google's rankings. No SEO can afford to ignore social today, and that's a massive strategic and tactical undertaking)
  • Syndication, scraping, copyright and duplicate content issues

And hundreds of others."