I'm not big into bodybuilding. In fact, I'm happy when I get to the gym more than once a week. But I did go online recently to learn a little more about building the muscles in the upper chest.
Legion Athletics' site came up near the top of Google with a long article by Mike Matthews discussing exactly what I was looking for related to chest muscles and exercises.
His article had all the hallmarks of good content:
- Knowledgeable (authoritative)
- Full of helpful and practical information
- Overdelivers by going above and beyond basic answers to the original search query.
It addressed information I didn't know I was lacking such as:
Below is an interesting item from an article in ShutterStock about new marketing terms for 2016, "10 Up-and-Coming Marketing Terms You Need to Know".
What really stood out to us is how you can no longer separate your brand from your content and vice versa. Here's # 2 from their list, "Content Brand":
2. Content Brand
Content marketing is no longer a suggested marketing approach; if you aren’t creating original, useful, and interesting content for your users, then your brand will be left behind.
The future of content marketing means...